Nicolas Schiavon — SEO consultant, growth marketer and CEO of Metadosi
Nicolas Schiavon founded Metadosi in 2016 to help businesses become genuinely visible online. He has worked with websites since the late 1990s and brings his experience as an entrepreneur to every SEO strategy.
His guiding question is not simply how to attract more visits, but how visibility can generate customers, revenue and sustainable growth.
SEO focused on business performance
SEO works best as part of a broader growth strategy. Nicolas connects organic acquisition with revenue, customer acquisition cost (CAC), customer lifetime value (LTV) and return on investment. Rankings and traffic matter only when they contribute to profitable outcomes.
First-hand experience of online business
Through Schiavon SA and Carideal, Nicolas helped develop online car sales at a time when customers were only beginning to trust digital transactions. Some ordered vehicles before meeting the team in person. That experience shaped his view of branding: a credible, consistent brand makes a commercial promise people are willing to trust.
From keywords to entities
Nicolas approaches SEO through topics, entities and the relationships between them. Content clusters, clear site architecture and meaningful internal links help both people and search systems understand a business’s expertise.
Practical SEO levers
- Landing pages designed around search intent and conversion.
- Topic clusters and strategic internal linking.
- Relevant link building and structured data.
- Technical improvements to site architecture and indexability.
Programmatic SEO with quality controls
Programmatic methods can cover many relevant search intents at scale. Nicolas combines automation with editorial and technical checks: producing more pages is useful only when those pages provide distinct value.
Log analysis and crawl budget
Server logs and Google Search Console reveal how search engines actually explore a website. Nicolas uses this evidence to identify wasted crawling, improve access to important pages and prioritise technical work.
SEO and conversion
Attracting the right audience is only the first step. User experience and conversion rate optimisation (CRO) help turn qualified visits into enquiries, bookings and sales.
SEO and AI search
Search now spans traditional results and AI-assisted answers. Nicolas works on clear, verifiable content that can be understood and cited by systems such as ChatGPT, Gemini and Perplexity. His approach also considers retrieval-augmented generation (RAG) and generative engine optimisation (GEO).
Data, entities and knowledge graphs
His methods include search-intent analysis, data clustering, natural language processing and entity-based content architecture. The aim is to make a brand’s expertise understandable across both search engines and AI systems.
Visibility across platforms
Organic discovery is not limited to Google. Depending on the audience, a strategy may also involve YouTube, social search, marketplaces and relevant online communities.
A 2026 project in Courchevel
For the Chalet Le Persan holiday-rental project, the work combined branding, technical and content SEO, multilingual pages, social media and video. The French profile reports winter-season revenue up 94% compared with 2025 and April bookings up 216%.
What Nicolas brings to a project
Nicolas combines an entrepreneur’s perspective with technical SEO and a willingness to adapt as discovery habits change. The objective is not merely better-looking traffic charts: it is greater visibility that supports real business growth.
Career at a glance
- 1991–1993: Walker Magnetics UK Ltd, in England.
- 1993–1994: Walker Braillon Magnetics, area sales and product management.
- 1994–2016: Schiavon SA.
- 2006–2010: Carideal.
- Since 2016: Metadosi.
His automotive projects developed from early websites into online distribution, social media and video. Carideal’s milestones include its first website in 1999, the creation of the brand in 2002, further web development in 2003 and a YouTube channel launched in 2009.
In 2017, Nicolas joined Datafirst, a Lyon-based provider of software for car dealerships. He resumed Metadosi’s development in 2019. His work has also involved the digital strategies or websites of Parot Premium, Cavallari, Chopard, Lempereur and Delta Savoie.
Passionate about skiing and scuba diving, he has worked on projects in those fields as well as assignments across many other industries.